I launched Esses; an independent motorcycle lifestyle magazine that got under the skin of the great riders, races, spectacles and stories in motorcycling,

The magazine focused on human interest stories and the passion of motorcycling rather than group tests and product reviews.

I built Esses from scratch with a design partner, writing most of the content, selling adverts, arranging for it to be stocked in outlets globally (from Berlin to Tokyo, and Stockholm to New York) and running its social media.