As the editor of the official customer magazine for Jaguar Cars, I oversaw the creative strategy and direction of the publication and was responsible for content ideas and execution. I wrote some of the features, too.

The magazine was a key marketing tool, both for establishing Jaguar’s brand positioning and driving new car sales. It was produced in 11 different languages and distributed to a global audience in more than 30 countries – and all that translation was handled by our small editorial team, working with freelance translators and Jaguar marketing teams in various countries.