I was the launch editor of WHN? magazine, the official magazine of Hyundai in the UK, having played a central role in the magazine’s strategy, development and pitch process.

Published twice a year and mailed directly to Hyundai’s most valued customers and prospects, the magazine became a key part of the brand’s communications strategy. Three issues in, the magazine had a print run of 200,000 – two-and-a-half times that of Issue 1.

The magazine was also available online and was emailed to a further 250,000 potential and existing customers. The online version worked as a stand-alone product as well as in complete harmony with the print magazine. Readers were led on a fully integrated journey from the magazine through to the digital version, where they could watch videos, unearth extra content, see more images and further immerse themselves in the brand.