Blesma

I have worked with Blesma, a charity for injured ex-military personnel, for more than a decade. I was part of a small team that carried out a comprehensive rebrand of the charity which included creating a new logo, brand identity and positioning, followed by a comprehensive set of brand guidelines.

We then reimagined and redesigned Blesma’s quarterly magazine, and created a members’ newsletter. The magazine educates and engages the charity’s Members, giving them inspiration and information in equal measure.

A suite of print products – from an annual report to direct mail – followed. I edit and write features for the magazine, overseeing production and liaising with the client throughout the entire process.

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